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ERGO Founder & Owner
or nearly two decades, ERGO Research, Inc. has been considered the “go to” company for photo session and entertainment industry hair stylists, salons and hair care companies seeking leading edge hair styling tools for creating the most beautiful and uniquely creative hair designs. As the producer of ERGO Styling Tools, ERGO is widely regarded as the industry leader in delivering perfectly ergonomic hair styling tools that meet the quality standards and after sales service needs of this demanding clientele.

Tens of thousands of professional stylists have been inspired and served by the creative energies of ERGO Research founder, Robert Reed. 
Reed developed this passion of serving stylists while serving as President and co-owner of Hikari Scissors U.S.A. He is widely credited by many as the main drive behind this world leading and most exclusive brand. It was Reed’s strategy to develop life long customers and many stories of his commitment to serving the styling community have been written about in numerous trade magazines and Customer Service books. In forming ERGO Research in 1994, Reed was determined to research, develop or discover the most complete ergonomic collection of styling tools in the world. Reed is the creator of the successful educational program, the "Art of the Blow Dry", presented to leading salon groups in North America.


The question I always ask of myself is, “Is this the best we can do for our customers and our company?
With over three decades of industry insight gained as a professional products distributor, manufacturer and over 35,000 salon visits throughout 4 continents, Reed is well versed in the needs of professional salon owners and stylists, distributors and their sales consultants.

According to the publisher of America’s leading trade journal, “Robert Reed and ERGO receive more positive press coverage than companies 10 times their size. ERGO simply has more meaning to the stylist and Robert Reed continues to capture the imagination and allegiance of the professional salon industry in North America”.