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Artistic Team Member


Definition of purpose is the starting point of all achievement.
hicago hair designer and educator Cory Alan Wallace loves to lose himself in education, as both a student and a teacher of creative skills. From successful career musician to successful career cosmetologist, Cory often finds himself now in the position of educating other stylists while fulfilling a family philosophy. Simply put, when you push others to their maximum potential, you will also be pushed to success.

Cory considers his recent appointment to the ERGO™ Styling Tools National Artistic Team as a timely culmination of events and opportunities. Growing up near Kalamazoo, MI, Cory first pursued a career in music and played professionally in a band in Las Vegas for several years. While in Las Vegas, he came to realize the many similarities and high potential of the professional hair industry. Mentors advised him to move back to Michigan and begin working on his education. He became a licensed cosmetologist and also secured his instructor’s license while working at a high-end salon in Kalamazoo, and subsequently, his current Chicago salon location.
As an ERGO guest artist and educator, Cory plans to be showing his fellow stylists the newest finishing, styling and blow-drying techniques with ERGO Styling Tools. He will represent the company on stage at major industry shows and at in-salon classes throughout the Midwest as well as throughout the country. In his educator role, Cory loves to really ‘connect’ with both stylists and clients to show them not only ‘what’ to do but ‘why’ they’re doing it so they can own what they learn.

Cory is proud to represent Keune as a Regional Educator. He has also enjoyed working and training with such respected industry icons as Nicholas French, Nick Arrojo, Brian and Sandra Smith, Shannon King, among others. Cory cites the quality of humility as a common trait among those he considers industry leaders, adding Chrystopher Benson, Maurice Tidy and Albie Mulcahy to his role-model list. Says Cory: “They all work hard for what they have … what they want … and are prepared to put in the time it takes to achieve their goals. This is who and what I choose to emulate in my career.”